What You’ll Do:

Reporting to the Director of Marketing, you’ll be responsible for planning and executing marketing strategies that grow the organization’s individual OTIP & Orbit lines of business. With a dedicated focus on Marketing Operations, this Manager will optimize the marketing organization’s time-to-market, develop efficient processes and collaborate closely with the Manager, Marketing Planning Squad to optimize marketing ROI. Both Managers will lead their teams to collaboratively achieve marketing goals that are aligned with our corporate goals and objectives.

The core parts of your role will be to: 

• Defines, communicates and leads marketing processes to support the organization’s vision and strategic direction.
• Accomplishes financial objectives; tasks include gathering pertinent business, competitive, financial, service, and operations information and forecasting requirements for input into the annual budget and schedule expenditures.
• Ensures the efficient and effective operation of the Marketing department; tasks include developing, maintaining and improving work process flows within the Marketing organization, ensuring clear understanding and adherence by team members throughout the marketing organization.  
• Ensure best practices are applied for content management and creative services, aligned to driving best possible member/customer engagement results.
• Fosters high performance and leads team members by communicating strategies and objectives to drive awareness, engagement and support of marketing plans and provides team members with essential resources for performing individual job responsibilities efficiently and effectively.
• Effectively communicates job expectations and competencies necessary for success and develops action plans to correct or acquire required skills and competencies. Tracks employee progress in relation to expectations and competencies, provides feedback and rewards productive performance.
• In partnership with Manager, Marketing Planning, manages stakeholder engagement by socializing details of marketing initiatives to business partners in order to ensure alignment and availability of required resources. This includes sharing best practices and rationale for how their Squad’s deliverables optimize business results.
• Ensures consistency and integrity of the brands operating under the OTIP & Orbit umbrella, across multiple marketing platforms.
• Maintains marketing services staff by recruiting, selecting, orienting and training employees.
• Overall selection and management of external marketing partners as needed.
• Represents the brokerage within the insurance industry, when required.
• Performs other duties within competence, as assigned